As part of the curriculum at General Assembly, we were assigned an existing company in our field of interest and tasked to redesign and rebrand their current website.   This was the first individual project in which we would have to carry out the UX research and design cycle.

 Avid gardeners tend to make comparison when shopping for their little green friends in the areas around Candy.  Sizing out the online shops of these competitors to check out the competition.

Initial testing on the original Candy website yield interesting findings and insights which helped in developing the final solution.

Based on the datas and research results, 2 personas along with their respective problem statements were derived.

Based on the research findings, feature prioritisation was considered and 4 areas for improvement was selected.

From low fidelity to high fidelity prototypes, numerous iterations were created and reviewed and recreated and reviewed and …

Some reflection and learning points after the final rounds of user interviews and product testing. Take aways and potential areas for improvement.